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Exporting the Beauty of Saigon – Vietnam Case Study

Background Saigon Cosmetics Corporation (SCC) is a Vietnamese company based in Ho Chi Minh City, specializing in fragrance, cosmetics and toiletries production and distribution. Since 2000, the former state-owned enterprise has been a share-holding company. IP Management Product recognition and a wide base of loyal customers are essential success...

15.10.2020

The intellectual property scientist and industrial property assessor

Many businesses today are not aware of the role of trademark protection and this can have very serious and costly consequences in the future. Why must trademark protection? Trademark protection aims for the following purposes: – Protecting the investment results and reputation of the business for its products /...

18.06.2020

The intellectual property scientist and industrial property assessor

Many businesses today are not aware of the role of trademark protection and this can have very serious and costly consequences in the future. Why must trademark protection? Trademark protection aims for the following purposes: – Protecting the investment results and reputation of the business for its products /...

18.06.2020

The intellectual property scientist and industrial property assessor

Many businesses today are not aware of the role of trademark protection and this can have very serious and costly consequences in the future. Why must trademark protection? Trademark protection aims for the following purposes: – Protecting the investment results and reputation of the business for its products /...

18.06.2020

The intellectual property scientist and industrial property assessor

Many businesses today are not aware of the role of trademark protection and this can have very serious and costly consequences in the future. Why must trademark protection? Trademark protection aims for the following purposes: – Protecting the investment results and reputation of the business for its products /...

18.06.2020