Typical case

Filing a trademark application in the name of individual or company name?

Should I file my trademark application under the company name or my own name? Which option would I benefit the most from? These are popular questions many businessmen often ask when they start up their business and invest lots of money and efforts in building the brand name for...

08.12.2020

How Copyright, Trademark and Patent differentiates

We encounter the terms copyright, trademarks, and patents everywhere in our daily life. For example, we see the words “© Copyrights” under each website when surfing the Internet, or hear the news that “Scientists have come up with inventions…”, or come across trademarks with the ® sign on the...

01.12.2020

How to use registered symbol ® in Vietnam 2020

In practice of commerce, many companies and individuals use the registered symbol ® on their products. So what the registered symbol means or just for the purpose of decorating and implying the products’ prestige? And whether it is illegal to add the registered symbol to a trademark embedded on...

19.11.2020

IP rights protection in the fashion industry

In recent years, intellectual property – IP rights have played a pivotal role in the growth of the highly competitive global fashion industry. Amid breakneck advances in information and communication technologies (ICTs), supply-chain logistics, social media and an evolving buyer culture, IP rights and their protection are likely to...

13.11.2020

Exporting the Beauty of Saigon – Vietnam Case Study

Background Saigon Cosmetics Corporation (SCC) is a Vietnamese company based in Ho Chi Minh City, specializing in fragrance, cosmetics and toiletries production and distribution. Since 2000, the former state-owned enterprise has been a share-holding company. IP Management Product recognition and a wide base of loyal customers are essential success...

15.10.2020